EDTF
Digital marketing + website revamp. Growing diaspora engagement and rebuilding the website.
The
challenge
EDTF connects the Ethiopian diaspora with entrepreneurs and development projects. It needed stronger reach online and a website that could grow with its programmes.
Yaltopia Tech is working with the Ethiopian Diaspora Trust Fund to strengthen its digital presence and engagement with the diaspora, entrepreneurs and stakeholders, through content development, campaign management, audience growth and digital outreach.
Yaltopia is also leading the revamp of the EDTF website: a more modern, user-friendly and scalable platform to showcase initiatives, improve stakeholder engagement and support efforts to empower startups and innovators across Ethiopia.
How we
did it
The Ethiopian Diaspora Trust Fund connects the diaspora with entrepreneurs and development projects in Ethiopia. Its audience is spread across Ethiopia, the United States and Europe, so its online presence is how most supporters find and follow its work. EDTF needed stronger reach and a website that could grow with its programmes.
Our approach
We started with an audit of EDTF’s channels and content in late 2025, then set up four workstreams: content development that tells the stories behind EDTF’s impact, planned campaigns across social channels, audience growth among diaspora communities and partners, and a website revamp.
The new website is designed to be modern, user-friendly and scalable, so EDTF can showcase its initiatives, engage stakeholders and support startups and innovators as its programmes expand.
The outcome
Content and campaign work is underway, and the website revamp is in progress with launch coming up. This case study will be updated with results after launch.
Bringing the diaspora closer to impact.
- 01
Content development
EDTF / Stories and updates that show EDTF’s impact.
- 02
Campaign management
EDTF / Planned campaigns across social channels.
- 03
Audience growth
EDTF / Reaching diaspora communities and partners.
- 04
Website revamp
EDTF / A modern, scalable site for programmes and resources.
Impact in numbers. What EDTF looks like today.
+54%
Social audience growth (projected, 12 months)
1.7x
Website sessions after revamp (projected)
4
Workstreams: content, campaigns, growth, web
Figures marked projected are illustrative estimates.
Audience growth, projected.
Projected follower growth and website sessions before and after the revamp.
Peak 15K · Sep 26
ProjectedProjected followers across channels. Projected — illustrative, replace with live analytics.
| Period | Value |
|---|---|
| Oct 25 | 10000 |
| Nov 25 | 10318 |
| Dec 25 | 10719 |
| Jan 26 | 11146 |
| Feb 26 | 11742 |
| Mar 26 | 12345 |
| Apr 26 | 12913 |
| May 26 | 13762 |
| Jun 26 | 14306 |
| Jul 26 | 14746 |
| Aug 26 | 15007 |
| Sep 26 | 15390 |
The road to EDTF.
Audit
Q4 2025
Content
Q4 2025
Campaigns
2026
Web revamp
In progress
Launch
Upcoming
Where it's used.
- Ethiopia
- United States
- Europe
Designed and engineered by Yaltopia Tech in Addis Ababa.
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